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Course Outlines

University of Winnipeg Continuing Education

DIT/DPS New Media Marketing Diploma Program

Description

The New Media Marketing Diploma (NMMD) is a year-long program that links proven marketing methodologies with the innovations of new media technologies and social networking platforms to expand consumer reach through fully integrated marketing strategies.

Graduates will lead industry standards and be equipped with a wide expanse of marketing mediums, both virtual and more traditional, and be able to move easily between print media and web-based alternatives. Students will gain an understanding of a variety of multimedia design-based applications, mobile services, social networking devices, and content management systems.

The New Media Marketing Program optimizes edgy new technologies for marketing application, which range from comprehensive viral marketing campaigns to social networking tools that increase profile and raise product awareness

• 12 Months
• $15,500 (all inclusive)
• Next Intake: September 2009

Objectives

Students will acquire:

• Develop knowledge and skills in a wide range best marketing practices
• Develop a strong foundation in the development and implementation of new media strategies
• Gain an understanding of Internet related sources for the purpose of marketing and using those in an effective and efficient manner
• Gain confidence working with leading-edge technology
• Learn strategies for keeping up with its continuous evolution as well as creative and innovative problem-solving approaches

Required Courses

Completion of all of the following:

Course	Hours
Business Fundamentals	36
Effective Oral Communication	36
Effective Written Communication	36
Writing for PR 1	36
Marketing Fundamentals	36
Financial Management for Non-Financial Managers	40
Customer Relationship Management	36
Marketing Research	36
Web Marketing Communications	36
Advertising Fundamentals	36
Project Management	36
Understanding the Design Process	36
Public Relations Fundamentals I	36
Adobe Illustrator	40
Adobe InDesign	40
Websites Animation: Flash	40
Websites Graphics: Photoshop	40
Web Design Principles	40
Creating Websites: XHTML	40
Styling Websites: CSS	40
Creating Websites using Dreamweaver	20
Website Project	20
Strategic Marketing and Brand Planning	40
Viral Marketing Fundamentals	40
Podcasting Fundamentals	40
Email Marketing Fundamentals	25
Traditional Media: TV, Radio, Print - Concepts for Business	20
Analytics and Stats: Confirming Results	20
Search Engine Marketing Fundamentals	40
Pay-per-click Marketing Fundamentals	40
Social Networking and Marketing	40
Marketing Tools: Blogging	12
Marketing Tools: YouTube	12
Marketing Tools: Mobile Marketing and Reaching the Smart Phone Crowd	12
Bridging The Gap Between Traditional And New Media Marketing	30

Supplementary Skills Gained

• Team building
• Project and time management
• Working effectively with a variety of people
• Critical thinking abilities
• Essential skills for success in the workplace

Register Now:	Seating is limited. Call The University of Winnipeg Continuing Education Front Desk to register: (204) 982-6633.
Location and Hours:	University of Winnipeg Division of Continuing Education Buhler Centre: 460 Portage Avenue (Google Map) Winnipeg, MB Canada R3C 0E8 Phone: (204) 982-6633 For more information, including floor plans and classroom locations, please visit the Location and Hours page on dce.UWinnipegCourses.ca.

Notice

The contents of this page are given as a guideline only and are subject to change.

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Course Outlines - University of Winnipeg Continuing Education - [ DIT/DPS New Media Marketing Diploma Program ] -
Description - Objectives - Required Courses - Optional Courses - Career Opportunities -

Course Outlines - University of Winnipeg Continuing Education - [ DIT/DPS New Media Marketing Diploma Program ] -
Description - Objectives - Required Courses - Optional Courses - Career Opportunities -