Course Outlines
University of Winnipeg Continuing Education
DIT/DPS New Media Marketing Diploma Program
Description
The New Media Marketing Diploma (NMMD) is a year-long program that links proven marketing methodologies with the innovations of new media technologies and social networking platforms to expand consumer reach through fully integrated marketing strategies.
Graduates will lead industry standards and be equipped with a wide expanse of marketing mediums, both virtual and more traditional, and be able to move easily between print media and web-based alternatives. Students will gain an understanding of a variety of multimedia design-based applications, mobile services, social networking devices, and content management systems.
The New Media Marketing Program optimizes edgy new technologies for marketing application, which range from comprehensive viral marketing campaigns to social networking tools that increase profile and raise product awareness
- 12 Months
- $15,500 (all inclusive)
- Next Intake: September 2009
Objectives
Students will acquire:
- Develop knowledge and skills in a wide range best marketing practices
- Develop a strong foundation in the development and implementation of new media strategies
- Gain an understanding of Internet related sources for the purpose of marketing and using those in an effective and efficient manner
- Gain confidence working with leading-edge technology
- Learn strategies for keeping up with its continuous evolution as well as creative and innovative problem-solving approaches
Required Courses
Completion of all of the following:
| Course | Hours |
|---|---|
| Business Fundamentals | 36 |
| Effective Oral Communication | 36 |
| Effective Written Communication | 36 |
| Writing for PR 1 | 36 |
| Marketing Fundamentals | 36 |
| Financial Management for Non-Financial Managers | 40 |
| Customer Relationship Management | 36 |
| Marketing Research | 36 |
| Web Marketing Communications | 36 |
| Advertising Fundamentals | 36 |
| Project Management | 36 |
| Understanding the Design Process | 36 |
| Public Relations Fundamentals I | 36 |
| Adobe Illustrator | 40 |
| Adobe InDesign | 40 |
| Websites Animation: Flash | 40 |
| Websites Graphics: Photoshop | 40 |
| Web Design Principles | 40 |
| Creating Websites: XHTML | 40 |
| Styling Websites: CSS | 40 |
| Creating Websites using Dreamweaver | 20 |
| Website Project | 20 |
| Strategic Marketing and Brand Planning | 40 |
| Viral Marketing Fundamentals | 40 |
| Podcasting Fundamentals | 40 |
| Email Marketing Fundamentals | 25 |
| Traditional Media: TV, Radio, Print - Concepts for Business | 20 |
| Analytics and Stats: Confirming Results | 20 |
| Search Engine Marketing Fundamentals | 40 |
| Pay-per-click Marketing Fundamentals | 40 |
| Social Networking and Marketing | 40 |
| Marketing Tools: Blogging | 12 |
| Marketing Tools: YouTube | 12 |
| Marketing Tools: Mobile Marketing and Reaching the Smart Phone Crowd | 12 |
| Bridging The Gap Between Traditional And New Media Marketing | 30 |
Supplementary Skills Gained
- Team building
- Project and time management
- Working effectively with a variety of people
- Critical thinking abilities
- Essential skills for success in the workplace
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Register Now: |
Seating is limited. Call The University of Winnipeg Continuing Education Front Desk to register: (204) 982-6633. |
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Location and Hours: |
Classes for Information Technology are at Main Campus, 480 Ellice Avenue on the 2nd floor of Lockhart Hall (rooms 2L13A & 2L13B) and the 3rd floor of Manitoba Hall (room 3M58). Proceed to room 2L13 in Lockhart Hall to find out which room your class will be in. Stevi Dram's office is on the 2nd floor, Lockhart Hall: 2L13C The DCE Registration Office is located at 275 Portage Avenue on the 14th floor. Their phone number is (204) 982-6633. Registration Office Hours:
Lost? Here is a map of Main Campus showing Lockhart Hall and Manitoba Hall. |
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Notice
The contents of this page are given as a guideline only and are subject to change.
Course Outlines - University of Winnipeg Continuing Education - [ DIT/DPS New Media Marketing Diploma Program ] -
Description - Objectives - Required Courses - Optional Courses - Career Opportunities -
