Free Seminars
Canada/Manitoba Business Service Centre
Email Marketing 101 - How to be Effective Without Being Spam
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Seminar Summary: |
Email Marketing 101 - How to be Effective Without Being Spam Basic email marketing tips and guidelines. |
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Date and Registration: |
2009 Mar
14,
10:00 AM - 12:00 PM
Call (204) 984-2272 or 1-800-665-2019 to register for this or any other seminars by phone. Sign up now for the free Email Marketing 101 - How to be Effective Without Being Spam seminar. Seating is limited. |
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Cost: |
FREE |
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Facilitator: |
Stevi Dram |
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Materials: |
To be given at the seminar. Please register early so we have enough notice to print copies for everyone.
Optional book resources are here. |
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Additional Information: |
These seminars are limited to 50 people, and can fill up quickly. Please register early to ensure you will have a place and a copy of the handouts. Phone: (204) 984-2272 or 1-800-665-2019 Hours: 8:00 a.m. to 4:30 p.m. Monday to Friday Fax: (204) 983-3852 Hearing Impaired TTY: 1-800-457-8466 250 - 240 Graham Avenue, Winnipeg, MB
Mailing Address: P.O. Box 2609, Winnipeg, Manitoba R3C 4B3 Web: http://www.canadabusiness.ca/eng/ E-Mail: manitoba@canadabusiness.ca All CMBSC seminars, listed by date: http://events.ebsc.ca/events_bydate.aspx
Not in Winnipeg? Not a problem! C/MBSC does remote video conferencing. |
Who Should Take This Seminar?
This seminar is geared towards business that want to enter the realms of New Media Marketing or expand the knowledge already held in this area.
Why Should You Take This Seminar?
You should take this seminar if you want to gain an understanding of how to conduct, prepare and evaluate an email marketing campaign.
What Will You Learn?
During this seminar you will learn how to get an email marketing campaign started. We will discuss the starting points, deciding on strategies, creating an effective email message, delivery of the message and tracking the campaign.
When Should You Apply These Concepts?
You can apply these concepts when you begin to determine the need for communication with consumers through the non-conventional methods.
Learning Outcomes
- To be aware of common business and marketing tips when communicating via email
Prerequisites
The following may be helpful before taking this seminar:
- A general understanding of computer and internet technology
Course Format
This seminar will be informal, allowing questions from participants at any time so the topics can be tailored to the needs of the people attending.
Topic Outline
(Subject to Change)
- What is email marketing?
- How is it different from conventional marketing tactics?
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How do you use it?
- Strategically
- Effectively
- Efficiently
- Safely
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What are the cost saving benefits in terms of?
- Monetary
- Environmentally
- Manpower
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Evaluating the campaign
- It is successful?
- How do you measure that?
Additional Resources
Subject Lines
- Email Marketing Tips: Writing Effective Email Subject Lines
- What do spam emails look like? Just look in your spam folder. They shout, they use lots of dollar signs, excessive punctuation, and tend to be, well, needy. Having said that, you can learn a lot from the good spams, there is a reason why spam continues … it makes money, so some of this has to be down to copywriting and not just sheer quantity.
Spam and Email Filtering
- cippic.ca/spam/
- Canadian Internet Policy and Public Interest Clinic resources about spam.
- computer.howstuffworks.com/spam.htm
- Where does all of this spam e-mail (also known as "unsolicited commercial e-mail") come from? Why is there so much of it? Is there any way to stop it? In this article, we will answer these questions and many others as we take a dive into the sea of spam.
- wikipedia.org/wiki/Spam_filter
- Mail filters can be installed by the user, either as separate programs , or as part of their email program (email client). In email programs, users can make personal, "manual" filters that then automatically filter mail according to the chosen criteria. Most email programs now also have an automatic spam filtering function. Internet service providers can also install mail filters in their mail transfer agents as a service to all of their customers. Corporations often use them to protect their employees and their information technology assets.
- wikipedia.org/wiki/Bayesian_spam_filtering
- Particular words have particular probabilities of occurring in spam email and in legitimate email. For instance, most email users will frequently encounter the word "Viagra" in spam email, but will seldom see it in other email. The filter doesn't know these probabilities in advance, and must first be trained so it can build them up. To train the filter, the user must manually indicate whether a new email is spam or not. For all words in each training email, the filter will adjust the probabilities that each word will appear in spam or legitimate email in its database. For instance, Bayesian spam filters will typically have learned a very high spam probability for the words "Viagra" and "refinance", but a very low spam probability for words seen only in legitimate email, such as the names of friends and family members.
- seas.upenn.edu/cets/answers/spamblock-filter.html
- In general, the features that the filter looks for can be divided into three broad categories: (1) Where the message came from, (2) What software sent the message, and (3) What the message looks like.
General Tips
- Best of 2008: Email Marketing Tips
- How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast?
- wikipedia.org/wiki/E-mail_marketing
- Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing.
- 8 Email Marketing Tips
- Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'
- Mobile Email Marketing Tips
- The future of email marketing is here, and it's in your customers' hands. Email marketing on mobile phones has been hovering like either fate or opportunity, depending on how you view it. Maybe you've embraced it already, because your customers are a mobile bunch. Or, maybe you think it's something you'll think about tomorrow, like Scarlett O'Hara.
- Direct email Marketing Do's, Don'ts, Tips, Tricks, and Traps
- All right, you have this great product to sell, and you've got yourself a spanking new Web site to sell it. Now, you sit back and wait for the orders to pour in... To your great surprise, the only people to even peek at your site are you, your family, and a couple of your friends. Now that you have spent time and money to get your Web site, you naturally expect some return on your investment. So, you decide you have to market your site and let the world know all about it.
- An Email Marketing Tip Sheet
- This article will serve as a basic reference sheet for those doing email marketing campaigns. This is primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists.
- 15 Simple And Effective Email Marketing Tips
- A quick list of things to remember.
- chrisg.com/email-marketing-tips-what-is-email-marketing/
- Email Marketing Tips: What is Email Marketing? - List Building - Getting More Email Subscribers - Email Tracking - Email Testing - Introduction to Email Copywriting - Writing Effective Email Subject Lines - What to Write About
- BeRelevant: Email Marketing Best Practices Blog
- BeRelevant!, founded on February 8, 2005, is a weblog that covers email marketing best practices. Each and every one of the articles, tools and resources that are featured on BeRelevant! have been carefully selected based on their value and uniqueness.
- About.com - Email Marketing Tips, Tricks and Secrets
- Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful for you.
- Email Marketing Best Practices & Quick Tips
- Resources, Email Marketing Articles, Email Marketing Tools, Statistics and Metrics, Best Practices & Quick Tips, Email Marketing FAQ, Publications and Web Sites, Marketing Associations, Glossary, Newsletter
- How to Write Effective emails
- From newsletters to order confirmations, email is an increasingly important aspect of e-commerce. However, the e-business industry is still so inexperienced about email that even following these basic tips will put any dotcom ahead of most of the industry. Here are the rules and standards in writing effective emails.
- Inbox Marketer - Best Practices Archive
- Tip, tricks, and more.
- Inbox Ideas - Email Marketing Tips by AWeber
- A blog by AWeber Communications.
- Email Marketing - Resources & Tips
- Our Email Marketing pages are designed for everyone who is looking to learn more about how to use email for marketing purposes. The goal of this email marketing section is to share our experience on email marketing (not spamming!) and to point you great articles, software and resources about email marketing. Using these email marketing resources, in conjunction with our email marketing software, can provide you key advantages in front of your business competitors.
Considerations
Please consider turning off any cell phones and pagers while in lectures or seminars. If you need to be available (on call for work, for example) please set your cell/pager to vibrate. Also, please remember that checking email, typing instant messages, or surfing the Web may be distracting to others.
More Information
Here are links to more information that you may find helpful:
- Winnipeg Transit
- The Winnipeg Transit site includes links for fares, the free Downtown Spirit service, schedules and more.
- Exchange District BIZ
- The Winnipeg Exchange District BIZ site has maps and information about the area around our campus.
- Downtown Winnipeg BIZ
- The Downtown Winnipeg BIZ site includes links for parking, restaurants, and the BIZ Patrol.
Notice
The contents of this page are given as a guideline only and are subject to change.
Free Seminars - Canada/Manitoba Business Service Centre - e-Business - [ Email Marketing 101 - How to be Effective Without Being Spam ] -
Description - Outcomes -
