Free Seminars

Canada/Manitoba Business Service Centre

It's a Matter of Trust: Giving Customers Confidence On Your e-Commerce Site

Seminar Summary:	It's a Matter of Trust: Giving Customers Confidence On Your e-Commerce Site Participants will learn how to give their Web site visitors confidence that they are dealing with a legitimate business. Customers are jaded with so many scams and are often relying on well-known brand name companies, with smaller businesses having difficulty competing for trust. This seminar will point out many of the common mistakes that small companies make that can easily turn visitors off and away, as well as introducing best practices for their Web site.
Date and Registration:	2009 Jan 28, 3:00 PM - 5:00 PM Call (204) 984-2272 or 1-800-665-2019 to register for this or any other seminars by phone. Sign up now for the free It's a Matter of Trust: Giving Customers Confidence On Your e-Commerce Site seminar. Seating is limited.
Cost:	FREE
Facilitator:	Steve Gomori is a graduate of the Internet Systems Specialist Diploma at the University of Winnipeg. In addition to PHP, Javascript, MySQL, XHTML, and CSS projects, Steve works on marketing campaigns and teaching various courses and seminars.
Materials:	To be given at the seminar. Please register early so we have enough notice to print copies for everyone. Optional book resources are here.
Additional Information:	These seminars are limited to 50 people, and can fill up quickly. Please register early to ensure you will have a place and a copy of the handouts. Phone: (204) 984-2272 or 1-800-665-2019 Hours: 8:00 a.m. to 4:30 p.m. Monday to Friday Fax: (204) 983-3852 Hearing Impaired TTY: 1-800-457-8466 250 - 240 Graham Avenue, Winnipeg, MB (2nd Floor of The Cargill Building, near Canada Post) Mailing Address: P.O. Box 2609, Winnipeg, Manitoba R3C 4B3 Web: http://www.canadabusiness.ca/eng/ E-Mail: manitoba@canadabusiness.ca Parking Information All CMBSC seminars, listed by date: http://events.ebsc.ca/events_bydate.aspx Not in Winnipeg? Not a problem! C/MBSC does remote video conferencing. Here is a list of video conferencing locations where you can enjoy the free seminars.

Learning Outcomes

To understand some basic Web design principles
To be aware of common mistakes designing Web pages and how they can turn people away

Prerequisites

The following may be helpful before taking this seminar:

A general understanding of computer and internet technology
Ability to create/edit Web pages would be helpful

Course Format

This seminar will be informal, allowing questions from participants at any time so the topics can be tailored to the needs of the people attending.

Topic Outline

Why Trust Is Important
- Overcoming Fear
Planning Your Site
- Choosing a Domain Name
  - Easy to remember; easy to type
  - Does www.fsfr.com (or www.frfs.com) tell you anything about the site?
  - Now how about www.ForSaleForRent.com (or www.ForRentForSale.com)?
- Pay for Hosting
- Hire a Professional Designer
Ease of Use, Honesty, and Security
- Use SSL (Secure Socket Layers) or Extended Validation (EV SSL) Certificates
- Display Appropriate 'Trust Seals' on Your Site
- Have Clear Privacy and Security Policies
  - How to write a privacy policy (PDF): www.truste.org /pdf/WriteAGreatPrivacyPolicy.pdf
  - Sample privacy (DOC): www.truste.org /docs/Model_Privacy_Policy_Disclosures.doc
- Give Product/Service Information
- Put Your Prices Up Front
  - Should You Use Price Comparison Charts On Your Ecommerce Website? www.getelastic.com /price-comparison
- Make Purchasing Easy
Site Design and Content
- Create a Strong Brand
- Make Your Site User-friendly
  - Set up your server to be accommodating to human typing. Try these different examples to see what I mean. If only 1 mistake, it will guess. If more than one mistake, it will offer choices or a custom 404 message. Custom 404 should include search and browse plus suggestions to help your users. (See Apache Module mod_speling as an example of doing some of this.)
- Humanize and Personalize Your Site
- Create Good Web Site Content and Keep It Current
Communication
- Communicate With Visitors
- User Feedback

Notice

The contents of this page are given as a guideline only and are subject to change.

Free Seminars - Canada/Manitoba Business Service Centre - e-Business - [ It's a Matter of Trust: Giving Customers Confidence On Your e-Commerce Site ] -
Description - Outcomes -