Free Seminars

Canada/Manitoba Business Service Centre

Blogging for Small Business

Seminar Summary:	Blogging for Small Business Blogging is an easy-to-learn, cost-effective and constantly evolving way for you, the small business owner, to get in touch with prospective clients. It should be a required part of any marketing plan that is launched to entice, inform and engage with potential clients within your niche.
Date and Registration:	TBA Call (204) 984-2272 or 1-800-665-2019 to register for this or any other seminars by phone.
Cost:	FREE
Facilitator:	Ian M Rountree is an SEO and content marketing specialist with Modern Earth Web Design, a Winnipeg web development company.
Materials:	To be given at the seminar. Please register early so we have enough notice to print copies for everyone. Optional book resources are here.
Additional Information:	Please note that we can not give out copies of any handouts unless you register and attend. Phone: (204) 984-2272 or 1-800-665-2019 Hours: 8:00 a.m. to 4:30 p.m. Monday to Friday Fax: (204) 983-3852 Hearing Impaired TTY: 1-800-457-8466 250 - 240 Graham Avenue, Winnipeg, MB (2nd Floor of The Cargill Building, near Canada Post) Mailing Address: P.O. Box 2609, Winnipeg, Manitoba R3C 4B3 Web: http://www.canadabusiness.mb.ca/ E-Mail: manitoba@canadabusiness.mb.ca Parking Information All CMBSC seminars, listed by date: http://events.ebsc.ca/events_bydate.aspx View Larger Map

Learning Outcomes

Why small businesses should be blogging
How to create topics for your blog
Blogging basics & the blog post creation checklist
Resources for enhancing blog posts/content

Course Format

This seminar will be informal, allowing questions from participants at any time so the topics can be tailored to the needs of the people attending.

Topic Outline

Why small businesses should be blogging?
- Keeping in touch with prospects
- Cornerstone of social media marketing
- Engaging with clients within their comfort zone
- Cost-effective marketing
How to create blog topics
- Response to other blog posts
Blogging basics
- Blogging terminology
- Blog post creation checklist
- Compelling Headline
- Introduction
- Body
- Summary
- The Editorial Calendar
Other considerations
- Handling comments - both positive and negative
- Promoting your content
Resources for enhancing blog posts/content
- Social media integration
- Photography and images
- Video
- Audio

Considerations

Please consider turning off any cell phones and pagers while in lectures or seminars. If you need to be available (on call for work, for example) please set your cell/pager to vibrate. Also, please remember that checking email, typing instant messages, or surfing the Web may be distracting to others.

More Information

Here are links to more information that you may find helpful:

Winnipeg Transit: The Winnipeg Transit site includes links for fares, the free Downtown Spirit service, schedules and more.

Exchange District BIZ: The Winnipeg Exchange District BIZ site has maps and information about the area around our campus.

Downtown Winnipeg BIZ: The Downtown Winnipeg BIZ site includes links for parking, restaurants, and the BIZ Patrol.

Notice

The contents of this page are given as a guideline only and are subject to change.

Coming Soon:

Feb 13: ISSD 24 - XML

Feb 14: Web Design Level 4: XHTML Advanced

Feb 21: ISSD 23 - Web 2.0 Technology

Feb 23: Facebook for Business
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Feb 25: Search Engine Optimization (SEO)
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Feb 25: Search Engine Marketing (SEM)
Hours: 2
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Feb 27: ISSD 24 - OLDB (Online Databases with MySQL and PHP)

Mar 05: ISSD 23 - Ajax

Mar 20: Web Design Level 5: DHTML Introduction

Free Seminars - Canada/Manitoba Business Service Centre - e-Business - [ Blogging for Small Business ] -
Description - Outcomes -